The Key has, in a short span of time, fast earned itself an enviable reputation in providing powerful insights that enable sound decision-making. The Key’s seminal work in understanding ‘Indian Consumer in Slowdown’
in 2009 was covered in The Economic Times and other business newspapers. It also became the cover story for The Brand Reporter
in March 2009. The ten trends that The Key spotted in early 2009 as an outcome of the slowdown turned out to be true in 2010-11. The other seminal work in association with TISS was done in February 2013 on The Millennial Generation
. This is arguable the first study on the Indian Millennials which became the reference point for most of the subsequent research work done on the millennials.
The Key’s strategic contribution is evident in most successes that we have seen recently – Mahindra & Mahindra’s XUV 500, Box Office hit Agneepath, Aamir Khan’s much talked about weekly show Satyamev Jayate, Star World Premiere HD launch, Axis Bank’s Badhtee Ka Naam Zindagi and many more.
Specialists in Consumer Diagnostics, Exploratory Studies, Insight Mining, Design Research, Pre and Post Ad Tests, Business Consultancy, Retail Layout and Design, Fashion and Cool, Semiotics and Anthropology, Social Diffusion, Luxury and Lifestyle