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Cold Rub and their loyal users
To understand the core loyalists of a popular cold rub and compare their habits, attitudes and perceptions of...
Cold Rub, Healthcare, Medicine
Key markets for Non-Stick Cookware in India
Non stick cookware is a low penetration category in India. The task was to zero in on key markets that could help...
Food, Cookware, Non Stick, Frying Pans
Weekend Getaway: Motivations to Decide
Understand the triggers and motivations of holiday goers for a weekend getaway and recommend communication direction...
Holidays, Weekends, Short Trips, Travel
Getting more shoppers to a Reputed Designer
Draw up a profile of women who visited a reputed designer wear store and understand how those who shopped elsewhere...
Fashion, Designer, Clothes
Who is the ideal SUV consumer?
Understand the triggers and motivations of purchasing an SUV
SUV, Cars, Automative, Car purchasing
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Understand the triggers and motivations of holiday goers for a weekend getaway and recommend communication direction against given concepts
To understand the core loyalists of a popular cold rub and compare their habits, attitudes and perceptions of competitive cold remedies along with the regimen of using the product
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