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ARTICLES BY THE KEY IN MAINSTREAM MEDIA
JNU Row: The bad news is that we are all intolerant
Wednesday, 9 March 2016
http://www.dnaindia.com/analysis/report-jnu-row-the-bad-news-is-that-we-are-all-intolerant-2187092
From Sunny Leone to the Sabarimala issue: How we still struggle with freedom for women in India
Thursday, 28 January 2016
http://www.dnaindia.com/india/column-from-sunny-leone-to-sabarimala-the-freedom-to-be-a-woman-in-india-2171041
The many 'old' shades of Facebook vanity
Saturday, 2 January 2016
http://www.dnaindia.com/scitech/comment-uncle-do-you-still-facebook-2161346
Nothing but the technical truth
Monday, 17 February 2014
http://www.dnaindia.com/mumbai/column-nothing-but-the-technical-truth-1962747
READ ALL OUR ARTICLES IN DNA
http://www.dnaindia.com/authors/shalini-rawla
Mentions of The Key
Shop or stop: How will the consumer respond to the slowdown?
http://www.afaqs.com/news/story/23574_Shop-or-stop-How-will-the-consumer-respond-to-the-slowdown
Starcom, The Key collaborate on study on impact of economic downturn
http://www.campaignindia.in/article/starcom-the-key-collaborate-on-study-on-impact-of-economic-downturn/409780
Small was big and less was more during slowdown
http://www.financialexpress.com/archive/small-was-big-and-less-was-more-during-slowdown/539375/
Work, not job stability, key for youth: Study
http://timesofindia.indiatimes.com/india/Work-not-job-stability-key-for-youth-Study/articleshow/19551005.cms
CHECK OUR MENTIONS VIA GOOGLE NEWS
https://www.google.co.in/?gfe_rd=cr&ei=DJMgWLjvDerI8Aep17SwCA#tbm=nws&q=shalini+rawla+-dna
Key Exclusives
The Millennials
Positive and Paranoid
CONSUMER SEGMENTATION
Click here to find out which
Behavioural Typology
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Fashion
Life
Health
CASE STUDY
LEISURE
Understand the triggers and motivations of holiday goers for a weekend getaway and recommend communication direction against given concepts
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CASE STUDY
HEALTH
To understand the core loyalists of a popular cold rub and compare their habits, attitudes and perceptions of competitive cold remedies along with the regimen of using the product
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