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Shalini Rawla

Founder and CEO, The Key Consumer Diagnostics. Consumer Behavior Intelligence.


Shalini Rawla | Professional Profile | LinkedIn

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The Key Consumer Diagnostics

The Key is a qualitative marketing research company that offers clients a wide range of customized market research techniques and solutions, including proprietary market and consumer feedback models covering areas of new product development, need gap assessment, brand health and equity understanding, consumer segmentation, brand positioning and concept research and advertising effectiveness.




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