We've had a good experience working with the Key. We like the way you'll approach the market research which helps arrive at meaningful consumer insights. The pre-research methodology & Pre-research Hypotheses is an interesting and unique proposition and that was primarily the reason of us going ahead with you'll for our research projects.

It was a very refreshing experience to work with you at The KEY. My idea of researchers has typically been very boring people, but that perspective changed after meeting you. Working with you on the quali research for WIZ was a pleasure and I think the cream was the report and the way you presented the findings in such an interesting manner to bring out various facets of the consumer's psyche and his aspirations. I look forward to working with you again soon.

There are a couple of things that are very important when you are conducting a focus group discussion: 1. How do you keep the respondents interested in the group discussion for the 90 minutes that you are talking to them? 2. How do you get all the respondents to participate in the discussion and not be mute/bored spectators to the session? For a person like me who has witnessed a lot of such groups, it was very refreshing to watch that the team at "The KEY" achieved these objectives and achieved it brilliantly. At the end of the 90 minutes the respondents seemed still raring to go and keen to participate more.

Working with The Key was an unusual experience. They spend a lot of time with the client in understanding needs and they clarify needs as a lot of times clients are not very clear about what answers need to be addressed themselves. They choose the target audience very diligently and do not sugar coat any findings. Their uniqueness is their approach to the fieldwork ? they get into the skin of the research and are able to draw a lot of insights from subjects as they keep them involved in the discussion in a simple way which is easy for them to grasp. The team is analytical but keep it simple. The study researched was relevant and useful as it helped fill the missing pieces of the Brand Strategy.

We would like to work with The Key in the future.

Innovative research techniques employed by the Key, especially the "Accompanied Shopping" methodology has provided immense understanding of customer behaviour. Fashion retail is known for its extremely diverse nature of customers and customer behaviour. One tends to think that the triggers to customer loyalty are driven by product and price. However this technique helped to bring to light very fine points which, actually in many cases proved to be the key driver. Good work. All the best!

The research was very critical in order to enable us to make decision on defining the relevant TG to develop launch campaign and gauging reactions and willingness from the users as the product was completely new to the industry. Hence, getting quality inputs from all stakeholders in the purchase cycle was very crucial. I would like to specifically call out the following points as an overall experience of working with The Key

- We found the research methodology unique and informative, wherein pre-placement interview and neighborhood group discussion concepts were very apt for the product category which could capture genuine reactions of stakeholders based on their hands-on experience with the product.
- The study was comprehensive and conclusive with well-explained recommendations enabling us in defining the communication strategy for the product launch campaign and a clear communication roadmap post launch.

I wish The Key all the very best and look forward to working with them again.

Working with Key was a wonderful experience. Three areas where Key stood out was its Pre-search effort, its High Involvement level across and its Speed to delivery. The Pre-search effort was very interesting and relevant for what it brought on the table. What was most refreshing was the high level of involvement seen in the project which takes it beyond the brief getting national / international samples, going beyond the desired product cues and consumer insights to even think ahead on communication et al. Finally the speed to presentation without compromising on quality was most welcome since most research findings are always wanted as of yesterday. Keep it this way always.

Working with The Key has been both insightful and useful. For a category such as automotive decals, which is still at a nascent stage, bringing to life consumer insights that helped reposition the brand, was the key task assigned to The Key and they delivered on the same. However, do wish they were more affordable. But clearly, a team that I would look forward to working with again.

It was a pleasure working with The Key. The project 'Cool Q' was something that we knew we wanted to dip our feet into but were unsure of the path. We really saw the shape of the project right from the initial hypothesis that the Key presented - and we know just how complicated that would have been. The final presentation actually helped us with the year?s strategy for Smirnoff in India - the 'cool q' is now a big part of the growth strategy across Asia. I'd say that They Key?s strengths are in giving shape to the question at hand and really simplifying it.

Working with The Key was fantastic and very enjoyable. The Key team owns the client's problem and delivers insights / ideas like it?s their business. The Key's uniqueness is its interesting methodology and willingness to experiment.

The simplicity and the articulation of what is the voice of the consumer and what is going on in her mind at a both rational and emotional plane has been very succinctly captured in the research ? the format employed of the Tupperfood Party was a wonderful idea and validating the presearched hypotheses was also good. Your insights are really drilled ones that show the ability to quickly distil from whatever understanding you gathered in a short time ?indeed very sharp insights that say a lot. From the very first time I saw the presentation and the manner in which you presented the findings, it touched a chord? I found the key very solid in its work.

This study helped us devise many strategies and tactics right from re-defining the audience segments to re-defining the way we approached our Marcom with more clarity for the road ahead. We are a growth centric organization and always strive for raising the bar every time and I can safely say that The Key has helped us in this part immensely. I am sure that The Key as an organization has an amazing future ahead and like they have helped us they will be like a stepping stone at many other organizations too. It was a pleasure working with you and thank you for the support

Overall it was an excellent experience, very useful learnings including actionable insights. The key helped us not only to understand the typologies of consumers but was also an outstanding business partner in developing together the best product proposition and marketing. It?s uniqueness is in thinking different vs. traditional research agencies in finding the best methodological approach to respond to a need + capacity to bring value to improve the marketing propositions + precious help in all aspects of the brand development & improvement. ?What I found most useful was the different profiles of consumers and the new concepts they wrote down based on those learnings.

I was happy with the manner in which the research was conducted right from design to execution. I felt that the approach used by the key is far more fresh and creative than what I have seen from many other agencies. I also felt that it was?good that your agency suggested the research format instead of me suggesting it and you guys going with my suggestion. I think that the most useful part of the study was that it went beyond the brief of just telling me if my products were liked or not. The interesting approach to getting consumers to innovate and come up with?new products was very useful and we plan to use some of those ideas in?the future.

It is one of the finest research reports I have read in my 33 years as a Marketing & Advertising professional. Your report stands apart in its clarity and in its ability to help me understand something which was a bit of a black box. As a result it is a powerful support to decision making. The advertising communication that was developed based on your input was helped in no small measure by the insights you provided. I must mention one more thing. Your report was not a mere replay of the respondent comments. It reflected a deep understanding of what the relevant issues were. I wish one can see more such good work.?

I've had a wonderful experience working with The Key. They have always provided me answers to the questions I've had, often redefined some questions too! The process of Presearch is unique as it helps them understand the brands better. There have been times when we modified the research objective/ methodology as a result of the Presearch. The recommendations of the study with respect to product/ services development are always very useful - helps us get an outside-in view, especially when it's consumer feedback distilled and value-added.

Working with The Key has been refreshing, more so because of Shalini's personal involvement and the immense value she brings to the table. I strongly recommend The Key to any marketer who wants to understand consumers without the biases that conventional research agencies often carry.

It's been a while since I've enjoyed reading a project report so much. I might also mention that the solid insights uncovered were especially commendable given the tight timeline under which we were working. My colleagues and I really liked The Key's unconventional style of approaching everything from its letter heads to its research projects, and look forward to other projects together.

Our overall experience with The Key was excellent. Their response is very fast, quality of work is very good with flexibility to suit client requirements. Their uniqueness according to me is that they deliver good quality work at reasonable cost. The concept study with different groups and the analysis of their mindsets gave us key insights and helped us in taking objective decisions based on customer requirement. The Key could create Key customer panels suiting different kind of respondent profiles at many locations.

These are few points I consider strongly in evaluating research &researcher.
1. Inputs on the brief
Your articulation and suggestions to develop our brief in to clear research objectives was quite erudite.

2. Research methodology
On hindsight your firmness of not getting swayed with our push on segments or suggested methods did make all the difference in output.

3. Research moderation
I think the fact that you moderate all your research personally is your biggest plus point as there is no dilution in between the chief researcher understands and what finally gets executed. To this end let me add that you handled even the Tamil and Telugu moderation quite adeptly.

4. Disciplined execution
All aspects of your field work was quite disciplined and impeccable. Given that in our category the recruitment and moderation can be quite complex as people are shy to speak about their personal spaces, you and your team did an excellent job.

5. Final presentation and insights
Your presentation had very logical and easy flow, it was easy to comprehend and most importantly the insight that you shared have helped in making some crucial decisions. Though we have still wait and watch the ultimate results of the your suggested changes but the initial scores are pretty encouraging.

All in all we are thankful that we invested with The Key and are pretty encouraged to engage more with you in the future.

Given this was the research agency's first effort on Vicks VapoRub, I must say I am very, very impressed and would want you to give The Key a few more assignments. I also like the way they present the summary, very WELL written. For me it was a good education on how to write good summaries

The entire experience of working with The Key from day 1 of the pitch meeting was extremely professional and very very convenient. Shalini’s approach is filled with passion which is one of the topmost priority to get great results. The approach for research was one with attention to detail and very thorough.  
The entire approach - the pre-search was something that was a value add and that actually showed the immersiveness of The Key to treat a certain project without even contracting the project. This is something that was not suggested by any other research company we contacted. Additionally the approach towards the research was different from what traditional research agencies recommend - the typical quant / FD / personal interviews. The construct and format of the sessions were very unique.  The entire study alltogether. But it was very insightful to actually do a dipstick in the lingerie wardrobe of women and understand the nuances which don’t really get revealed even through a normal personal interview Sourcing and training of the junior staff to shadow the ideologies of the founder so that the results and process is even more immaculate. 

Overall experience of working with the key was ?Refreshingly different.? There was personal involvement to add strategic value to the findings ? the key has a healthy mix of sharp consumer insights well integrated to give CLEAR strategic recommendations. Plus its attempt to approach the methodology and the findings through different formats is something very useful. The most useful part of the study was the key?s ability to help us look at the category differently ? to fearlessly redefine current cliches and paradigms.

Working with The Key has been an enriching experience. The project was very well handled & we got the desired results thanks to a very professional team. The Key?s uniqueness is in its high level of involvement with the project, shorter lead time & good research moderators ? good combination difficult to find. What really helped us was the observation technique that helped us to identify nuances that usually tend to get slipped out in a normal qualitative research. Observing & recording consumers plan & cook a meal gave us a far deeper understanding than what we could have achieved in a simple qualitative group. I think it was a very well handled project.

I have worked with The Key on a few projects. In my opinion, its key differentiators are

a) the recruitment methodology ? which helps in recruiting correct respondents and
b) pre-search ? which helps in defining the problem more sharply.

The segmentation study helped us define the boundaries for acceptable behavior for each segment. This was the most useful part of the study since it helped define the segments very sharply.

The Focus Groups really came in useful during the Pitch and it actually had a huge impact on our Media Strategy. What the team really appreciated was that The Key managed to arrange the groups and give us the analysis within 3 days and the fact that we did not have to go through reams of transcripts to get an understanding of the category.

Innovative, enterprising, enthusiastic and sincere. In the business of qualitative research we need people who bring to the table the above. I hope that The Key continues to open many more doors to the consumer?s mind

After a long time I really enjoyed reading a research report. I think the findings will be very helpful in our presentation. I intend to plug 'the key' very heavily with our existing clients in quest of better insights.

Working with The Key was overall a very pleasant and enjoyable experience. The team?s understanding of the craft and having chemistry with the creative teams was a big plus. The Key?s uniqueness is in leveraging its practical experience to deliver value for the business. The most useful part of the study was obviously the concept testing part along with personae building that brought a lot of insights to the table.