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CASE STUDIES
Cold Rub and their loyal users
To understand the core loyalists of a popular cold rub and compare their habits, attitudes and perceptions of...
Cold Rub, Healthcare, Medicine
Health
Key markets for Non-Stick Cookware in India
Non stick cookware is a low penetration category in India. The task was to zero in on key markets that could help...
Food, Cookware, Non Stick, Frying Pans
Food
Weekend Getaway: Motivations to Decide
Understand the triggers and motivations of holiday goers for a weekend getaway and recommend communication direction...
Holidays, Weekends, Short Trips, Travel
Leisure
Getting more shoppers to a Reputed Designer
Draw up a profile of women who visited a reputed designer wear store and understand how those who shopped elsewhere...
Fashion, Designer, Clothes
Fashion
Who is the ideal SUV consumer?
Understand the triggers and motivations of purchasing an SUV
SUV, Cars, Automative, Car purchasing
Automotive
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CONSUMER SEGMENTATION
Click here to find out which
Behavioural Typology
you belong to in
Fashion
Life
Health
CASE STUDY
LEISURE
Understand the triggers and motivations of holiday goers for a weekend getaway and recommend communication direction against given concepts
... more
CASE STUDY
HEALTH
To understand the core loyalists of a popular cold rub and compare their habits, attitudes and perceptions of competitive cold remedies along with the regimen of using the product
... more
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