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CLIENT CASE STUDY

Getting more shoppers to a Reputed Designer

Getting more shoppers to a Reputed Designer

Issue
Draw up a profile of women who visited a reputed designer wear store and understand how those who shopped elsewhere could be lured to come to that store – in short analyze if the store merchandise matched up to her style quotient


Action
Clothes and women get along like a house on fire. The key decided to stoke this passion in real life by inviting the loyalists of the store for a professional photography session set up exclusively for them where they were asked to dress up for any one of the several given social occasions. Not only did we understand what her style quotient was but also the passion with which she patronized the other stores. Besides this, The Key did Accompanied Shopping with the infrequent shoppers to the store under study along with two other stores of her choice to analyze her shopping behavior and the tipping point that made her purchase where she did.


Tags
Fashion Designer Clothes




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