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Qualitative Researcher APPLY FOR THIS POSITION

Job description
Qualitative researchers perform a crucial role in the innovation consulting work that The Key performs for its clients. We spend time closely observing the daily lives of consumers, gaining insights that can lead to potential innovation opportunities. Researchers work collaboratively as part of a team that typically includes business-trained professionals and a VP.

The Qualitative Researcher will be able to demonstrate the following attributes:

Strong ethnography skill set:
  • Comfortable leading in-depth qualitative research with consumers (including reviewing existing research, project management, performing qualitative interviews, leading focus groups and analyzing research observations)
  • Able to synthesize large amounts of information and distill it down to key findings, highlighting the critical insights
  • Relishes putting all the findings together into a compelling presentation that clearly communicates the research highlights to an executive audience

Dynamic, intelligent & inspiring:
  • Specialist in visual and verbal storytelling
  • Can present ideas and data in a variety of media: audio-visual, video, visual illustrations/photographs, verbally, and in writing
  • Able to adapt easily to new environments and willing to travel

Brings extra skills such as:
  • Highly adept at leveraging technology such as recording equipment
  • “Fluent” in multiple industries
  • Equally comfortable working in an entrepreneurial environment as interfacing with corporate clients


The ideal candidate will have 2-3 years of strong qualitative research or brand management or marketing experience, including attended or having conducted in-home research, in-depth interviews and/or shop-alongs. In addition, strong report writing and project management skills are key. Experience in a range of industries would be a plus.

Typically, work activities can include
  • meeting with clients to negotiate and agree research projects;
  • liaising with clients via face to face meetings, email and the telephone;
  • researching a topic; preparing briefs and commissioning research;
  • formulating a plan/proposal and presenting it to the client or senior management; writing and managing the distribution of surveys and questionnaires;
  • briefing interviewers and researchers;
  • liaising with and managing survey staff;
  • moderating focus groups; undertaking ethnographic research (observing people in their homes and other environments);
  • conducting qualitative or quantitative surveys, which may involve field, interview or focus group assessments; using statistical software to manage and organise information;
  • monitoring the progress of research projects;
  • analysing and interpreting data to identify patterns and solutions, including surveys and focus group transcripts;
  • writing detailed reports and presenting results;
  • advising clients/senior management on how to best use research findings; managing budgets.


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